How to create a color text box in a banner in Squarespace


Want to have your text on a color background? It's actually really simple.

Make sure to select a template that allows you to place content boxes in the banner. In the sample above I placed an image in the banner. Then I added a markdown block.

Add the code below to the markdown block.

<div style="background-color:#fde2ee; text-align:left; padding: 40px 30px 50px 30px;"> <font color="#000000">

<img src="">

<h2>second heading</h2>
body text

You can customize the box color, fonts colors and padding in the div tag.

In the sample above the "Hi" font is an image which you can also do by putting the link to your image in the img src tag. You can see how to add an image to Squarespace and get the link, here.

Instagram 101 - How to make the most of your Instagram account

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Have an optimized profile

There are various components that comprise your profile, I’ll do a brief overview of each and how to best utilize them:

Your name and username

these are only 2 searchable areas with purpose and foresight. The first is your ‘username’ which is your handle and the second is your ‘name’, but instead of simply having your name, rather think of what people would search for, where you/your account would be a great result. This may be the industry you’re in eg. Hairdresser NYC or it might be more specific eg. Best Blow Dry in NYC.


Make use of all 150 characters allowed in your bio as this is where you explain more about what people can expect from your business and if they were to follow your account. If you find this looks too clumsy then you can create a list of shorter points which are easier to review. You only have a few seconds to capture the attention of someone landing on your page, so make it worthwhile.

A single link

You have the opportunity to include a link to your website/wherever you want your followers to first visit, use this wisely. If you have a particular landing page you’re directing all your sales funnels towards – choose that, if you have numerous links that your follower might be looking for then I recommend using an app like, where you have one link that opens up to a menu of further options.

Choose a theme

This could be a color palette, a filter, a topic, a visual pattern or all of the above. Remember to go with something that compliments your brand and/or products. Having a theme helps two-fold: it gives you a clear idea on what content & images you need to include and it is also visually appealing for followers when scrolling through your feed. If done right, people will begin to recognize your images in their feed before even seeing whose image it is.


It’s all well and good having an Instagram account and expecting people to support your business and interact, but you will only get so far without reciprocating and encouraging conversation. You need to be engaging with current followers as well as potential followers. A great way to encourage conversation is to ask questions in your captions and when people respond with answers, continue the conversation. Actively search through some of the hashtags you use and find like-minded people/potential followers or customers to engage with.

Use Hashtags

Love ‘em or hate ‘em hashtags are the backbone of Instagram. They help your potential followers and customers find you and by not using them effectively you’re only hurting yourself/your brand. There is so much to be said about which hashtags to use, how to find them, when to use them etc. but here are the basics:

  • You’re allowed 30 hashtags per post, and I strongly recommend using all 30.
  • Think of and use hashtags that your audience is searching for and not just ones that you are interested in.
  • Have multiple sets of hashtags to cycle through, to avoid angering the Instagram algorithm and get banned or blocked in any capacity. Tip: Have a set of hashtags for each type/category of post you do.
  • Use hashtags of moderate popularity. Too popular and you’ll never be seen, and too unknown and you won’t be reaching anyone.

Be Consistent

This is pretty straightforward but posting regularly and keeping conversation flowing with your audience is vital. It increases the chances of your posts being seen on the regular and also means that you’re more likely to be front of mind should someone require your service/product.

Vary your content

The last thing people want to be faced with every day when scrolling through their Instagram feed is pushy sales posts. While it is perfectly acceptable to promote your services/products to your audience, posting only sales-oriented posts is not. Think of the type of people who make up your followers, what do they enjoy, what type of lifestyle do they lead, what are their pain points – use these answers to help guide you in creating posts that compliment your offering and are most importantly, relevant to your audience. Here are few more ideas of categories you could include in your feed, no matter what your service/product:

  • Tutorials / Tips & tricks
  • Educational
  • Quotes
  • Behind the scenes
  • Answers to FAQ’s
  • User-generated content (ask your followers to share posts of them using your products/showcasing your services)

Have fun & be true to yourself and your brand!

This might sound obviously but people want to connect with real people and welcoming brands. Using tools such as IG Stories can help give a peek at more behind the scenes moments and a less curated version of yourself. Plus, the Instagram algorithm LOVES accounts that use Stories and definitely gives them extra brownie points. To do what with, we’re still unsure, but we’re not one to turn down extra points!


Shané is a Social Media & Brand Strategist, whose passion is being able to offer support to Creative Entrepreneurs, Small Biz's & Coaches. Helping them create a polished online presence through tailored Strategy development, custom Content Creation, and even monthly Social Media Management. If she does have some time away from her laptop she’ll be found bundled up on the couch watch Netflix, eating popcorn and scrolling through Instagram. If you learnt something from this post, have any questions about Social Media or just want to say Hi, head over to her Instagram (filled with tips & tricks) where you’ll be welcomed with open arms. 

Upload images in sqaurespace using Manage Custom Files

There are tutorials on how to upload images in Squarespace by placing text and adding a link to it, then grabbing the url. For images I find using the Manage Custom Files under Custom CSS so much easier.

Go to Design > Custom CSS

Scroll down and you’ll see a button that says, Manage Custom Files, click the button and upload your images. Once you have uploaded, click on the one you want to use and the url will appear in the CSS window. Cut and paste the URL wherever you want to use it.

Don't forget to remove the URL from the CSS window after you have copied it so that it doesn't interfere with any of the other CSS styles.

Where would you use something like this? I have used it for images that I want to place within colored text boxes in banners. How do you make a color text box in a banner? It's really simple, check it out here.

Example below, the "Hi" font is an image placed in the colored text box using the markdown block.


banner image sample.png

Redirect a form after submission

After someone signs up for an opt-in it's a great idea to send users back to your site. You can redirect them to your blog, to an FAQ page, a sales page, a pdf, anywhere. This keeps people exploring on your website. Below is instructions and code.

1. Create your form 

You can also use this for the newsletter block.


2. Go to the advanced tab

Place the following code under POST-SUBMIT HTML

  var redirectURL = "";
  // Fixes an issue with IE8 and lower
  if ( navigator.userAgent.match(/MSIE\s(?!9.0)/) ) {
    var referLink = document.createElement( "a" );
    referLink.href = redirectURL;
    document.body.appendChild( referLink );;

  // Standard redirect for all other browsers
  } else {
    window.location.assign( redirectURL );

Replace the url with the page you want to redirect to.

Branding on all Platforms - Part 2

Nailing the Visual Basics

When you talk to someone in person, you also share non-verbally. Many of the queues and signals your brand sends are non-verbal as well.

This is pretty much branding 101, so I won’t get into a ton of detail here, but the first thing you’ll want to be really clear about are your colors and your fonts. When you’ve chosen what you like, maybe with the help of a designer, write it down. Title and logo font, body text font, and colors in both Hex and RGB. I keep it written down next to my monitor, so I always have it at hand. It’s a HUGE time saver!

Do a quick audit of your current brand – is your font available on most web services? Do you have a workable number of colours? (More than 3 or 4 gets challenging!)

If so, you’re good to go on THAT end of things.

Branding on all Platforms

Creating Your Own Style Guide

Once you have the basics chosen, you need to think about the overall styles you’re going to use on each platform. While you don’t want cookie-cutter presentation, there should be consistency in the STYLE you’re using as well as the fonts and colors. If your style is polished and clean, with a lot of straight lines, it would throw off your audience to hit them with imagery that was gritty, splotchy or blurry, even if the colors and fonts are the same.

Here's a quick example: For our cross-platform brand we have our colors, (a red, a turquoise, a light and a dark) our main font (Montserrat), and we tend to use round elements like circles, dots and waves, that have solid (not dashed or blurry) lines. We will occasionally shake things up with a straight line – but as a rule – if in doubt, we make it a curve.

This sounds simplistic – but it really does help make our brand instantly recognizable across the different platforms we’re using.

Here are some more ideas of things that can stay the SAME across all the different types of images you’ll create for different platforms:

  • Text Overlay Style. Maybe all your images have text highlighted in a box, or with specific words highlighted in one of your colors, or always on a solid color bar at the top or bottom.
  • Text/Image Balance.  Are you a more text-based company? If so, make the real design element your TEXT rather than images.
  • Balance between text, image, and white space. If your brand is bright and busy, you might have a lot going on in each of your images – and that’s great! Make it your rule. If you’re going to a more modernist, minimalist look, keep lots of white space, and minimize either text or images in your brand decisions.
  • Backgrounds and Borders. These can be a lovely way to keep the feeling of your brand consistent, but still have the flexibility to use different imagery and text styles.

I strongly recommend creating templates that you can use – whether you make them yourself using tools like Canva or Stencil, or have a designer on your team who can create them for you. Being able to quickly create a new on-brand image will save you time and headaches as you’re creating your content.

10 Templates You Should Make For Yourself.png

Some Specifics

Here are the different types of image templates you’ll want to have for the different platforms you’re working on.

  • Youtube Thumbnails (1280x720)
  • Twitter Posts (1024x788)
  • FB Ad images (1200x628)
  • FB Posts (940x788)
  • Pins (735x1102)
  • Pinterest Cover Image (217x147)
  • Blog Feature Images (1200x600)
  • Regular Blog Post Image (750x750)
  • LinkedIn Post (1400x800)
  • Instagram Post (1080x1080)

And here are the “One Time” sizes you’ll need for some of the different platforms. If you are REALLY consistent with your headers, you can be a little more fluid with the posts and content – but try not to make the differences TOO jarring.

  • Email Header (600x200)
  • FB Headers (820x462)
  • Twitter Headers (1500x500)
  • YouTube Channel Header (1564x423)
  • LinkedIn Header (1584x396)
  • Podcast Cover Art (2000x2000)

Remember – pick a few elements that you’ll keep consistent across ALL of the platforms, then keep in mind the different kind of conversations that are happening on each one to make sure that the KIND of conversation you are having is appropriate.

Getting Into Rich Media

Text and images are a fantastic place to start. They’re easier and less expensive to produce. But many content creators find they outgrow static content and want to branch out in audio and video.

I can’t recommend it strongly enough: The RICHER the media you’re on, the more your audience is going to connect with you.

But how does your brand translate into audio and video materials?

It comes back to the CONVERSATION. Think about the words and feelings you described earlier in the post – you want to convey the same things with your audio branding and video elements. If you’re a bright and cheery brand, then having a dark drums’n’base podcast intro or video bumper is going to feel… bizarre. Similarly, if your style is witty and sarcastic, then a retro-pop sound is going to throw off the audience who expects a certain kind of communication from you.

I won’t lie – creating audio and video elements that fit your brand isn’t the easiest thing in the world, and doing it badly is considerably worse than not doing it at all – if you’re going to outsource ANY element of your brand development, make it’s this one.

To ease that process, however, you can go back to your voice, and spend some time (put a limit on it – this can take days if you let it) into browsing sources like AudioJungle and MusicBed to find a variety that you like and make you feel the way you want your audience to feel.

This could be light and happy, folks and comfortable, dark and gritty, brooding and serious, witty and irreverent, smooth and zen… it could be as many things as you have adjectives to choose between. 

But it should be the SAME no matter where you’re putting your content.

Spend some time and think of two to three words that match your brand voice, your colors, your image style and your products and services.

These will be your Constant Words – the ones you can ask yourself “Is this content X and X” before sharing it.

You’ll stray from these words sometimes, we’re all humans after all, and a big change from the norm can be both a great chance to be vulnerable with your audience, and a way to direct attention to something really important – but the bulk of what you do, should be accurately describable using your words.

And there you have it – a branding guide that will carry you and your business through all the different platforms you could hope to be on.



Megan Dougherty is a content and launch strategist, and co-founder of One Stone Creative. If you’re looking for ideas and inspiration for how to get your content on different platforms (without having to start from scratch every time you have a concept!) check out the Great Repurpose Project, where you’ll learn (for free) how to take one piece of content and make it WORK on multiple platforms.