When it comes to branding your business, you need to be very strategic. Designers usually have the hardest time designing for themselves, rather than their clients, and there is a big reason for this. When you have a client you are very focused on what their business does, who they do it for, and create a brand for them that will attract their perfect clientele.
Then, when it is time to brand yourself you get so excited (and a tad overwhelmed) by all of the options that are out there. Hot pink may be your favorite color, but is hot pink a color that your perfect client will respond to? If your business is Magnolia Farms esque (hello Joanna Gaines), then hot pink may not be the best for your brand.
Yes, you need to choose colors that you like, because if not you’ll be wanting to change or update your branding constantly. You want to pick something you can live with for a couple years, and see your brand growing with this branding you create. Your branding should be something you love, but it needs to make sense for….
So when you are ready to start branding yourself, think about the personality of your brand.
- Who is are my ideal clients?
What do they like and dislike?
Will they be able to accept your strategic messaging with those fonts and colors?
Is my logo professional and does it show a clear vision of what my brand is and does?
Need help picking your colors? Check out this blog post and snag your free guide to get you started!