You’ve got your company name, and you’re ready to get rolling. Now, how do you get a logo? Or maybe you’ve had your company for a while and have decided you need a new logo. There are so many options out there so what do you choose?
Today I want to talk to you about why Fiverr can will hurt your brand.
WHAT IS FIVER? Fiverr is a website where you can go and purchase something you need done (ex. logo, voiceover recording, graphic, etc.), and choose from one of the many vendors to do it for you. The cost starts at $5, hence the name Fiverr.
$5 sounds great right?! Well you get what you pay for. Don’t expect over the moon treatment when you use Fiverr.
WHAT DO YOU REALLY GET FOR $5?
Many different designers to choose from all at once, without having to contact them individually to get prices BUT...
What you see isn't what you get. Their portfolios are full of stock vector files (ones that are accessible to everyone), but that is not what they have the ability to design. It's truly bait and switch.
Logos may start at “$5” but you’ll be looking at spending more to get all the files you need such as Photoshop files, vector files, and even copyrights to your logo.
Lack of customization (most logos are made from templates and used over and over). Don't be surprised if you see your logo on a vector stock website. Your logo won’t be unique.
Watch out for them saying “unique” or “one of a kind” logo. This simply means it will be your business name changed out - they’ll use the same design over again for the next person, just changing the name to make it “unique.”
No personalization - you are missing the element of talking with the designer one-on-one to make sure the logo fits your brand story, the personality of your business, and will attract the customers you want.
There are other cost effective options you can explore. Spending little money with Fiverr may not be the best answer... check out one of our client's before and after logo redesign, Red Tulip Decor. She had her logo done through Fiverr and then came to Create You so we could re-do it for her. In the end, she ended up spending even more money and time than if they'd gone straight to a designer. She's now LOVES her new logo.
Have you used Fiverr for logos? What was your experience?