SEO for Squarespace: Part 1

Wondering how to make SEO for Squarespace work? Since Squarespace is the web platform I use 100% of the time, I’ve got the inside tips you’ve been looking for. As well as an awesome FREE printable checklist for you to use on your website!

SEO for Squarespace

 

First - let’s define SEO: Search Engine Optimization. Which translates to Google! When you go to “google” something, and up pops a huge list of websites for you to look at - that is a result of SEO. That means that those websites have the highest rankings of the phrase or words that you “googled,” so they show up in the search results!

Pretty simple, right?

Now - how do you make sure your site is optimized for SEO and for the Google bots to find your website above all the others? It takes some work, I’m not going to lie to you, and it won’t happen overnight. You need to make sure all of your social media and other online profiles are also highly optimized, but for today, we’re going to talk about SEO for Squarespace.


CUSTOMIZE PAGE & SITE TITLES

  • This will be the first thing that Google bots will find, so you want to make sure they are SEO friendly. Meaning - is this information something that a person would “google” to find out?

  • For example: in this blog post it is titled “SEO for Squarespace” and we know that is what people will search for! (Pro tip: I also make sure to implement it throughout this blog post, keep reading for more on that.)

  • For step-by-step instruction, visit customizing title formats on Squarespace.

  • Pro Tips: Check out AnswerThePublic.com to find popular google searches, this is a great way to get ideas for SEO keywords and blog posts! 

PAGE TITLES VS NAVIGATION TITLES

  • On first glance, you may see that they’re the same. However, you can adjust both of them!

  • Navigation titles, you want those to be user friendly so your audience will know where to click

  • Page titles appear in browser tabs and search results and are indexed by search engines

  • For step-by-step instruction, visit renaming a page on Squarespace

 

HEADINGS

  • Make sure your headings are SEO friendly. If it’s a section in your website you want a lot of traffic driven to, and it’s a topic of high interest, then utilize keywords in that heading!

 

ADD ALT TEXT TO IMAGES

  • This is a fun “hidden” way to add some extra SEO to your website. Alt text is text associated with an image that people can view by hovering over it. You’ve seen that! Makes sense, right?

  • Click here to get full step-by-step instruction on how to implement alt text on Squarespace

 

TAGS & CATEGORIES

  • These are not only helpful for organizing your content, it’s also a great way to add in some extra SEO

  • As an example, here are some tags and categories we use:

    • Branding

    • Build a Website

    • Web Design

  • Here’s a tutorial for adding tags & categories for Squarespace SEO

 

IF YOU OWN A LOCAL BUSINESS - ADD LOCATION

  • Add the name of your city/town if you’re a local business

  • Example: if you own a flower shop, you want to show up when people search for “xyz name of town florist”

  • Pro Tip: Add the names of neighboring cities that you also service, in the description of your location! That way you’ll start showing up when people search for a florist in the city next you!


ADD A SEARCH ENGINE DESCRIPTION

  • This is the description that pops up under your business name when searched.

  • Click through rate is really important in indexing so you'll want an intro that peaks curiosity and makes people want to see more.

  • Use keywords people might use in the search engine.

  • Having a long description can work against you. The standard is 156 characters.
  • Instructions for adding search engine description on your website.

 

Ready to get started on your own SEO? Download the free checklist to get started! We also included an extra checklist for you to make sure your blogs are SEO optimized!