GOT QUESTIONS? WE HAVE ANSWERS...
+ What platform do you use?
We use Squarespace and Divi with WordPress.
We prefer to create in Squarespace because we find that it's easier for clients to maintain but there are certain circumstances in which Divi might be better. Squarespace makes it easy for our clients to update their own website. Squarespace is a one stop shop. All their plug-ins are created internally by their very own developers. Besides their own interal customer service there are many online resources for Squarespace support. Because all the technical stuff is up front it allows us to focus more on designing something unique.
Divi is a builder plugin used with WordPress. There are third party plugins used with Wordpress and because of this does require regular maintenance. We can provide a monthly maintenance package.
We can discuss the best option for you when we have our first chat.
+ Is hosting, domain and email included in the website packages?
Hosting, domain and email are not included but if you decide to build with Squarespace you will get a discount with all the above through me for the first year. Whether you get services through Squarespace or another provider we take care of connecting all the dots so your website works properly.
+ Do you write copy?
We do not write copy for you. If you are having trouble answering the questions, for an extra fee we have a few people you can work with that will help you get clearer on your messaging and even write content for you.
+ What exactly is a website content guide?
We were getting a lot of concerns about what to write on the website and as a result people would get stumped and the project would drag. Rosie took a year long content marketing strategy class to understand what people look for and how to more importantly write in your own voice. There is a formula we follow. Based on the formula we creat a content guide with questions to help you write the content on your own. Of course we make the process fun so it doesn't feel like an essay assignment :)
We can't stress enough how important content is. As much as we love making things pretty, it is just a small part of a successful website that converts. You have to guide users through your website. You need to have a story, content that tells people how you are different, appeal to your ideal audience, and tell them how they are benefiting from all the goodness you have to offer.
+ How does payment work?
Depending on the package you choose you'll make 2-3 payments. Your first payment reserves your place on the calendar.
If you want to make smaller payments we can book you weeks or months in advanced. You may begin your homework right a way but the design process will start closer to the last payment due date.
We also take PayPal Credit. No interest for the first 6 months. Contact us directly if you want to do this option.
+ Can I customize the graphics myself?
Per your request we can upload templates to either Canva or Photoshop. After we create the templates you will get a how-to video on how to edit your graphics and use the basic features in the platform you choose.
+ What is the difference between a brand board and brand guide?
Brand Board - Depending on the package you choose can include colors, print and web fonts, logo variations, design elements such as patterns, image inspiration, created from your Pinterest assignments, and matching graphics. Example here.
Brand Guide - Includes the same as the brand board but has specific instructions on how to use your graphics. This is a great guide to use when creating your own graphics or if you have another designer create your graphics. Example here.
+ How long will the project take?
Each project has an estimated timeline. After we decide to work together your project is put into Asana, a project management tool to keep us all on track on tasks and deadlines. We want to get the project done just as quickly as you do. Communication is key!
+ Do you develop e-commerce websites?
We can set up a few products and/or services in your website and show you how to add more products. Squarespace customers will get a guide on how to optimize their shop. There might be some instances where we might recommend you use shopify. We do not develop in shopify but can guide you in the right direction.
+ What if it's not in my budget?
I'm just starting out so I don't have the money.
We get it and hear this allll the time. Mindset is a huge game changer. If you don't have the money to invest in your own self you can't expect people to invest in you either. As with any investment it is important to choose the right product or service. Buying based on price and not compatibility always costs you more in the long run. You basically have 2 options.
1) You go the cheap route, get the bare minimal and hope it works out. Possible outcome, your content and website just sit there. Everything kind of looks pieced together. You have spent time creating something you don't hate but you aren't really proud of either. This results in lack of confidence and motivation. Nothing is happening on your end or with potential leads.
2) You find a designer that understands your vision. Together you create a brand that makes your clients "feel" something. You are in LOVE with your brand. You can't wait to show it off and tell everyone about it. Leads see and feel your excitement, professionalism and unique proposition. Now leads are interacting and you get new clients. 2-3 new clients has now just paid for your investment.
Your new clients paid for your investment in a short period while your brand stands for the long run of your business that keeps bringing in clients and income! When you think of it like that, it's not so scary. The key is finding the right designer + strategist who understands your vision, understands your design style, and is WITH you on your journey.